This summer, The Coca-Cola Company had some big news to share. So big, in fact, that it wouldn’t just influence consumer expectations of how a Fortune 500 company should conduct business. This news would impact communities around the world, as well as the global water supply.
RP3 partnered with The Coca-Cola Company to develop a consumer-targeted campaign surrounding the announcement that the beverage conglomerate and its global bottling partners (the Coca-Cola system) have met their goal to replenish (or return) the equivalent amount of water used in their global sales volume back to nature and communities. The Coca-Cola Company committed to this vision of water balance back in 2007 and has achieved its goal a full five years ahead of initial projections.
The company announced their news of water balance today in Stockholm while kicking off World Water Week. To continue the momentum of this inspiring sustainability achievement, RP3 created a variety of social media-friendly creative assets, including videos, gifs and images, which will be displayed across The Coca-Cola Company’s Facebook, Twitter and Instagram accounts throughout the week.