The Executive Creative Director is responsible for ensuring the highest level of creativity for the agency, consistent with our clients’ marketing strategies and objectives. The ECD will lead the creative team and contribute to business development, ensuring quality control for all assigned accounts and proposals. The role is part of the Executive Leadership team.
Responsibilities include the following:
- Overseeing the administration, programs and strategic plan of the agency,
- Establish and carry out departmental goals, policies, and procedures,
- Consult with other executives about the general operation of the agency, and
- Identify areas to improve performance, policies and agency initiatives.
In the performance of their respective tasks and duties, all employees are expected to conform to the following:
- Perform quality work within deadlines with or without direct supervision.
- Interact professionally with other employees, clients, and vendors.
- Work effectively as a team contributor on all assignments.
- Work independently while understanding the necessity for communicating and coordinating work efforts with other employees and organizations.
Strategic Goals
Grow our agency. RP3 Agency’s goal is to grow at least 20% each year and increase our portfolio of “higher profile” brands. The ECD will be a key leader in attaining this goal and will participate in an evaluation of the agency’s positioning, messaging, and identity.
Lead a culture of creativity throughout the entire agency. Lead the creative team, supervising and developing all team members. Attract and retain talent within the department. Educate the agency on your creative vision and inspire the agency employees to follow it.
Develop and deliver a high-quality creative product.Collaborate with internal team members and our clients to create award-winning creative work that meets strategic goals. Work with PR to get recognized for that work.
Job Responsibilities
- Lead the development of creative from concept through production.
- Create a positive environment, meet expectations, and set departmental goals.
- Develop a collaborative and meaningful relationship with your partners, team members and clients, working closely to innovate/evolve brands through projects or seasonal & yearlong campaigns, generating proactive ideas, and driving awareness & ROI.
- Partner with account leadership, strategic planning, media, public relations and technology to deliver integrated, innovative solutions.
- Prepare and present decks for client meetings and new business pitches.
- Track the latest advancements in marketing technology.
- Inspire the professional development of the creative team members.
- Make decisions to ensure organizational profitability without compromising quality.
- Manage external contractors (freelancers and production resources).
Executive Competencies
- Strategic Thinking
- Conflict Management
- Developing Others
- Entrepreneurship
Core Competencies
- Accountability
- Problem Solving
- Communication
- Detail Orientation
- Teamwork
- Creativity
Technical Competencies
- Conceptual Ideation
- Creative Execution
Additional Qualifications
- Bachelor’s or higher degree in related field
- 12+ years with a background in brand storytelling
- Proven leadership ability with effective oral, written, and verbal communication skills
- Creative, insightful, and curious about art, culture and design
- Strong portfolio of beloved brands and award-winning work
- Presentation, leadership and organizational skills
- Time management skills enhanced by knowledge of PM tools and methodologies
- Experience with Adobe, Figma, Keynote, and similar software
- Fundamental understanding of web and mobile technologies, including modern design frameworks and best practices for production
- Understanding of customer experience journeys, integrated service design, brand strategy, and e-commerce campaigns
- Knowledge of generative art, LLMs, emerging A.I. workflows and features
- Detail oriented, able to work under pressure