Wise Words: Salient Thoughts from SXSWi 2015.

Practitioners, thought leaders, and innovators in our industry flood SXSW every year with an overwhelming amount of content on a wide array of topics. There is a lot to digest. Here is a quick sampling of quotes and takeaways that resonated with us this year…

  • If you’re trying to do something you have never done before, you won’t know how to do it.
  • The best camera is the one you have with you.
  • There is nothing worse than a sharp image of a fuzzy idea.
  • You’re not getting paid for what you are working on is worth; you are getting paid for what the last thing you worked on was worth.
  • If you sell your expertise, you have a limited repertoire. If you sell your ignorance, you have an unlimited repertoire.
How to be a More Inefficient Designer, Marke Johnson and Nathan Johnson, The Made Shop
  • 57% of men, but only 7% of women negotiate their starting salary. Don’t underestimate the power of asking.
  • Great mentors are introspective, honest, curious, discrete, and generous.
Getting a Seat in the C-Suite, Fostering Women Leaders, Virginia Miracle, Chief Customer Officer, Spredfast and Jan Ryan, Founder, Women@Austin
  • Leadership is a state of mind.
Death to Old Bosses: Survival in a Meritocracy, Megan Wheeler, Training and Dev Mangaer and Andrew Silver, Director of Operations, Huge
  • Negativity bias—if you ask people to weigh their options, they will weigh the negatives. Instead, ask: What are all the good things?
  • The product is the product; the culture is the next 100 products.
Be Epic: The Art of Bold Decision Making, Phil Lipin, CEO of Evernote
  • Even when predictions come true, they never mean what we think they are going to.
  • “I must create a system or be enslaved by another man’s” —William Blake
Learning to Work in the Future, Alex Steffen, Planetary Futurist in Residence, IDEO
  • Explore, learn, repeat. Design with the goal to learn. Share early, share often.
The Value of Disposable Design, Paul Anastasopoulos, Product Design & Strategy, Netflix
  • Test your reach, not your grasp.
Failure as a Creative Catalyst, Erik Natzke, Principal Designer, Adobe Systems Inc
  • When you can explain an idea in your own words, you have the power.
Creative Listening Workshop, Anna Silverstein and Nili Metuki, IDEO
  • The brain recognizes a picture of a tree 60K times faster than the written word.
  • Don’t let your pen go faster than your thinking.
Sketchnoting 101, Kate Hayward, Sticky Knowledge

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Kurt Roberts is Chief Creative Technologist at RP3 Agency. He loves experimenting with new technologies and techniques and is always open to finding newer, better ways to engage people.

Jeb Emami is a Marketing Strategist at RP3 Agency with an affinity for building commercial relationships that help organizations realize and capitalize on their product and service differentiators.

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