The first thing people usually ask once you tell them you run an agency is what kind of agency are you? Consumer? B2B? Digital? And since we happen to be based in DC, political? (For the record, no, we don’t do political and never will.) Up until now, we haven’t had a simple answer. It usually involved some version of “all of the above” or “it depends.”
You see, despite what the consultants say, we’ve always resisted specializing in a certain category or deliverable. Because while it’s nice to be considered an expert in something—not to mention profitable—we’d get bored too easily if we were solving the same problem over and over again.
Still, every agency needs to differentiate itself. You need a point of view that sets expectations as to what kind of clients you’re right for, and not right for, and what you’re like to work with.
After some reflection, we’ve realized RP3’s special sauce is—and always has been—that we are builders of opportunity. We add value for clients by constantly asking the tough questions, pushing against conventional wisdom and proactively bringing ideas to the table. They might be creative ideas, but they’re just as likely to be insights about untapped markets, strategies for new product or service offerings, or new ways to leverage technology to deepen engagement or deliver utility to consumers.
It’s a way of thinking that transcends categories, tactics, and executions. And it’s not right for everyone. Some clients like to keep their agencies in a lane and that’s fine. But over the past six years we’ve been fortunate to work with some who’ve given us the keys and let us take the wheel a bit more. We’ve built some great success stories together and we hope to build more in the future.
So from now on our blog will focus exclusively on, you guessed it, “Building Opportunity.” We’ll share our thinking on how brands can dig for insights, forge more meaningful connections with people, and create opportunities that propel their businesses forward. We believe an agency’s job isn’t just to solve the challenges that keep our clients up at night…it’s to roll up our sleeves and make sure you’re not missing out on even bigger opportunities in the meantime.
Thomas Edison once said, “Opportunity is often missed because it’s dressed in overalls and looks like work.” We couldn’t have said it better ourselves. We are RP3. We are builders of business opportunity. What can we build for you?