Five Ways Volunteering Can Build Your Business.

Have you met Karma? Allow us to introduce you.

When agency principals Beth Johnson and Jim Lansbury started RP3 almost six years ago, their vision was to build opportunity for their clients, their employees, and the community at large. One of the ways RP3 embraces this idea is by offering each employee a “Karma Day,” a paid day off to volunteer at his or her favorite charity.

This year RP3 decided to make Karma Day a group effort. As an agency, we spent last Friday volunteering at the Capital Area Food Bank in DC. Aside from the feel-good, team-building aspect of the experience, getting on Karma’s good side is actually a smart business decision.

Here’s why your company needs to make Karma their homeboy:

1. Today’s volunteers are tomorrow’s leaders.

According to an article in Stanford Social Innovation Review, corporate volunteer programs “are a more effective leadership development experience—both in cost and the diversity of learning—than elite, pedagogically based programs.” Also, Warren Buffet.

2. Volunteer programs are key for attracting and retaining ambitious, quality employees.

Susanne Gargiulo of CNN Business explains, “working for one of the ‘good guys’ is no longer enough; employees want to be good guys, too.” Volunteer programs in the workplace also lead to stronger, more positive feelings toward an employer.


3. Volunteering can contribute to lower health care costs and higher productivity.

Stephanie Watson of Harvard Health Blog explores how volunteering can lead to lower blood pressure, reduced stress and a longer lifespan. In fact, spending time helping others leaves you feeling like you have more time, not less. As professor Cassie Mogilner explains, “people who give time feel more capable, confident, and useful. They feel they’ve accomplished something and, therefore, that they can accomplish more in the future.”

4. Volunteering builds stronger employee relationships and improves communication.

A report by Realized Worth supports the notion that corporate volunteering programs foster a trust-based environment, explaining “profiles, departments, and job titles become people with shared interests, brought together by a cause and supported by the brand.” Working as a team to accomplish something outside of the office strengthens employees’ connections not only with their community but also with each other, making them more motivated to collaborate in the future.

5. Volunteering increases the credibility and integrity of your business.

Active community participation shows commitment, consistency and loyalty. People like to support businesses they can trust—businesses that are willing to go the extra mile for the greater good of the people around them.


View more posts from Amanda Antosh.

Jeb Emami is a Marketing Strategist at RP3 Agency with an affinity for building commercial relationships that help organizations realize and capitalize on their product and service differentiators.

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