Posts by Tracy Rotton

Three Things Marketers Should Know About Accessibility.

There are more ways than ever to provide everyone access to the wealth of information the internet has to offer. Here are some trends you should you consider about accessibility in 2016. Continue Reading

From HTTP to HTTPS: Why Marketers Should Embrace Encryption.

Lately the news has been full of articles about encryption: Big tech companies say it’s essential, the FBI says it’s… Continue Reading

What iOS9 Content Blocking Means for Marketers, Part 2.

Last week, we discussed how iOS 9’s new content-blocking extensions affect marketers when buying ads online. These extensions, however, can… Continue Reading

Four Reasons Why Your Brand Should Be a Maker.

Our Creative Technology recently took a field trip to the National Maker Faire here in Washington, D.C. Here’s a bit of what we learned. Continue Reading

RP3’s Responsive Design Primer.

By now you’ve heard the warnings: “Mopocalypse” is upon us. Google’s most significant shift in its search algorithm in years is just around the corner. But the question remains: What can I do about it? Continue Reading

Scale Fail.

I’m a skier. In fact, I’m pretty obsessed with skiing. And while I’m as happy as anyone that this harsh winter is finally fading into a beautiful spring, I’ve got one more ski weekend planned. After all, I consider the sport to be the season’s one redeeming quality, and will take advantage of it until the very end. Continue Reading

To Kill a Brand.

Imagine, if you will, that you’re a large, multi-faceted American corporation with a distinctive brand that everyone knows. This brand… Continue Reading

Washington Area Women’s Foundation.

RP3 Agency is proud to announce the launch of the redesigned Washington Area Women’s Foundation website. Our goals for this… Continue Reading

SSL Everywhere?

Of all the reasons for using encryption on your website, should SEO be one of them? SSL, short for “secure sockets… Continue Reading

It’s About Community.

Developers are an odd lot. We derive great humor from what others see as only incoherent strings of meaningless characters. We… Continue Reading

Eh, I Saw These Domain Names Before They Were Famous.

Recently, we got an email from the domain registration service Hover touting the fact that new hipster domains are available.… Continue Reading

Walking the Fine Line.

Whoever first said “You can lead a horse to water but you can’t make him drink” was obviously talking about… Continue Reading

A Matter of Trust.

Apple, in all their presumptuousness, has now pushed iOS 7.0.3 to both my iPhone and my iPad. I have not… Continue Reading

Embracing the Mobile World.

As you read this, I have no idea where you are. You could be on the train, reading this on… Continue Reading

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