RP3 Agency is proud to announce winning Best of Broadcast in addition to two Gold and one Silver award at last Thursday’s annual American Advertising Awards DC, held at Gypsy Sally’s.
The wins encompass virtually every facet of the business from branded content and integrated campaigns, to excellence in executional elements such as art direction and motion graphics.
“These wins are proof not only of the ability of our creative teams to think big and execute flawlessly, but also of our ability to work seamlessly with our social media, earned media and technology teams to develop big ideas that span across multiple touchpoints. It’s easy to win for a one-off idea, but much harder to develop campaigns that hit multiple audiences and drive longer-term business outcomes,” said Jim Lansbury, RP3 Co-Founder and Chief Creative Officer.
BEST OF BROADCAST, a GOLD in Branded Content and Entertainment, and a GOLD for Animation/Motion Graphics for “The History Of”, a social video campaign for Boston-based Facing History and Ourselves. Facing History provides teachers with the tools to help their students learn about racism, prejudice and intolerance so that students are equipped to prevent these injustices from reoccurring in their daily lives. Our campaign brought to life the impassioned words of essay contest-winning students. Given the state of current political discourse, especially after the events in Charlottesville, we were able to earn coverage in prestigious media outlets such as The New York Times and USA Today due to the timeliness of the videos.
A SILVER for “Our 100 Days,” an integrated social campaign for Washington Area Women’s Foundation that launched in conjunction with the Women’s March on the day after Trump’s inauguration. In the wake of the protests, everyone was asking themselves the same question, "What's next?" The answer was simple. Action. We chose to borrow a concept every new administration uses to build momentum for their agenda–the First 100 days–and make it our own. Our 100 Days became the rallying cry. And it was brought to life with a simple, yet powerful action to take each day. Daily engaged users on The Women’s Foundation’s Facebook page increased 738% the during campaign.