We are builders of business opportunity.

RP3 Agency’s capabilities run the gamut from strategy through implementation with a holistic approach that never loses sight of your big picture business goals. We get the best results when we are positioned as the strategic lead to ensure that all efforts build on each other to maximize the opportunity inside every brand. Our toolkit includes:

  • BRAND STRATEGY
    Business Insights
    Positioning
    Brand Architecture
    Message Strategy
    Audience Insights

  • CREATIVE
    Campaigns & Content
    Identity
    Social
    Production
    Activation

  • CONNECTIONS
    Public Relations
    Social Media
    Digital Marketing Strategy
    Media Planning & Buying
    Analytics & Optimization

  • DIGITAL
    UX/IA
    Web Design & Development
    Mobile Design & Development
    Physical Computing
    Cloud Services

Leadership

Beth Johnson

Founder, Chief Executive Officer

In her previous life, Beth led the growth of Rosenthal Partners from a three-person creative boutique into one of the region’s largest, most successful agencies. She believes brilliant creative comes from brilliant strategy, and works tirelessly to build a culture of curiosity at RP3 that values talented people, fosters great ideas and achieves solid business results.

In her previous life, Beth led the growth of Rosenthal Partners from a three-person creative boutique into one of the region’s largest, most successful agencies. She believes brilliant creative comes from brilliant strategy, and works tirelessly to build a culture of curiosity at RP3 that values talented people, fosters great ideas and achieves solid business results.

Jim Lansbury

Founder, Chief Creative Officer

Jim has been an award-winning copywriter and creative director for 25 years. After stints at big agencies on both coasts, working on big brands like Lexus and EA Sports, he realized big wasn’t better. He built RP3 with a nimbler model and more collaborative spirit because it gives him and his team the freedom to explore new ground and always let the best idea win.

Jim has been an award-winning copywriter and creative director for 25 years. After stints at big agencies on both coasts, working on big brands like Lexus and EA Sports, he realized big wasn’t better. He built RP3 with a nimbler model and more collaborative spirit because it gives him and his team the freedom to explore new ground and always let the best idea win.

Kurt Roberts

Chief Creative Technologist

Kurt has been an engineer and software designer for 12+ years, creating scalable, web-based solutions for brands like BlueCross BlueShield, General Mills and DirecTV. He loves tinkering with new technologies and has the discipline to put things back how he found them. He appreciates RP3’s inherently curious nature, and is always open to finding better ways to engage people.

Kurt has been an engineer and software designer for 12+ years, creating scalable, web-based solutions for brands like BlueCross BlueShield, General Mills and DirecTV. He loves tinkering with new technologies and has the discipline to put things back how he found them. He appreciates RP3’s inherently curious nature, and is always open to finding better ways to engage people.

Maggie Bergin

Executive Director of Account Leadership

At the core, Maggie believes that the foundation for good work is building and nurturing relationships, whether with our audiences, our clients or our internal teams here at RP3. She has been an account leader for over 20 years, working with large and small clients in DC, New York and New Jersey including McDonald's, Lowe's, FDA, Little Caesars, and Vaseline Intensive Care.

At the core, Maggie believes that the foundation for good work is building and nurturing relationships, whether with our audiences, our clients or our internal teams here at RP3. She has been an account leader for over 20 years, working with large and small clients in DC, New York and New Jersey including McDonald's, Lowe's, FDA, Little Caesars, and Vaseline Intensive Care.

Jean-Pierre Bovie

Creative Director

Jean-Pierre has 15 years of experience ranging from creative boutiques to huge agencies. He’s produced acclaimed work in almost every category and medium for iconic brands including Walmart, Microsoft, Xbox, Free Credit Score and Jackson Family Wines. He believes when you hire great people and work with brave clients, amazing things can happen.

Jean-Pierre has 15 years of experience ranging from creative boutiques to huge agencies. He’s produced acclaimed work in almost every category and medium for iconic brands including Walmart, Microsoft, Xbox, Free Credit Score and Jackson Family Wines. He believes when you hire great people and work with brave clients, amazing things can happen.

Christina Pantelias

Director of Strategic Planning

Every brand has questions about audiences, architecture, messaging, or new product development. For 20+ years, Christina has been using research, insight and intuition to answer these questions and uncover opportunities. She started in New York on consumer brands like Kellogg’s, P&G and Merck. She loves DC, where she’s added service and advocacy-based brands like Amtrak and CFP Board.

Every brand has questions about audiences, architecture, messaging, or new product development. For 20+ years, Christina has been using research, insight and intuition to answer these questions and uncover opportunities. She started in New York on consumer brands like Kellogg’s, P&G and Merck. She loves DC, where she’s added service and advocacy-based brands like Amtrak and CFP Board.

Chris Finnegan

Media Director

With 15 years of agency side and ad sales experience, Chris knows a thing or two about developing media plans that get results while demonstrating accountability and transparency. He's worked with clients like Acura, The Baltimore Orioles, and DeWALT, always with an eye on uncovering new business opportunities. In a previous life, he played guitar in a Police cover band.

With 15 years of agency side and ad sales experience, Chris knows a thing or two about developing media plans that get results while demonstrating accountability and transparency. He's worked with clients like Acura, The Baltimore Orioles, and DeWALT, always with an eye on uncovering new business opportunities. In a previous life, he played guitar in a Police cover band.

Jay McDowell

Director of Operations

Jay has over 20 years of experience delivering software solutions, websites and mobile apps, product design, environmental design, integrated communications campaigns and beyond for some of the world’s largest brands, including TransAmerica, TD Bank, NASDAQ, Wells Fargo and Jaguar-Land Rover. He believes in nurturing a cooperative, fun and frictionless culture to ensure RP3’s amazing talent is empowered to maximize the opportunity inside every brand.

Jay has over 20 years of experience delivering software solutions, websites and mobile apps, product design, environmental design, integrated communications campaigns and beyond for some of the world’s largest brands, including TransAmerica, TD Bank, NASDAQ, Wells Fargo and Jaguar-Land Rover. He believes in nurturing a cooperative, fun and frictionless culture to ensure RP3’s amazing talent is empowered to maximize the opportunity inside every brand.

PJ Urquilla

Creative Technology Director

For over 16 years, PJ has led successful technology projects for brands, organizations, and agencies. With strong skills in digital strategy, user experience (UX) design, and product management, he delivers results using a proven strategic framework and disciplined execution. Throughout his career, he has established a track record of supporting business growth by providing exceptional client service and delivering innovative solutions.

For over 16 years, PJ has led successful technology projects for brands, organizations, and agencies. With strong skills in digital strategy, user experience (UX) design, and product management, he delivers results using a proven strategic framework and disciplined execution. Throughout his career, he has established a track record of supporting business growth by providing exceptional client service and delivering innovative solutions.

Dan Sweet

Director of Public Relations

Dan has spent 15 years providing strategic communications counsel and executing successful media relations campaigns for a variety of major corporate brands and advocacy clients including Microsoft, American Airlines and Genentech. He specializes in earned media, crisis communications and healthcare. He began his career in the fast-paced, “win-the-day” atmosphere of political campaigns, a philosophy he brings to each of his clients to this day.

Dan has spent 15 years providing strategic communications counsel and executing successful media relations campaigns for a variety of major corporate brands and advocacy clients including Microsoft, American Airlines and Genentech. He specializes in earned media, crisis communications and healthcare. He began his career in the fast-paced, “win-the-day” atmosphere of political campaigns, a philosophy he brings to each of his clients to this day.

Clients

We’re fortunate to work with a variety of forward-thinking clients who are as passionate as we are about creating opportunity for their organizations, their customers, and their stakeholders. While we choose not to specialize in any particular category, our collective experience runs especially deep in Health Care, Travel and Destination, Food and Restaurant, Automotive, Sports, and Retail.

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