RP3 is proud to have just completed an animated video to kick off the Washington Area Women’s Foundation’s 2010 campaign.

With no budget but big goals for what we could accomplish, we went to work to write a story that would resonate and inspire women of all means and backgrounds. And we found it in the simple tale of a woman who goes on a journey from need to strength, visualized by her transformation from a pencil drawn figure to one outlined in pen.

Armed with that simple idea, we began our search for an animator who would not only be appropriate stylistically, but who would be willing to donate their time and talent for the cause. Candy Guard of the world renowned production company Sherbet in the UK stepped up. And she hit it out of the park. Her simple style and ability to tug at the emotions with subtle gestures and facial expressions really brought the piece to life. Next we turned to our old friend and frequent collaborator Jack Heyrman of Clean Cuts and Cerebral Lounge. Not only did he love the idea, but before we could even finish our pitch, he offered to do original music and post production for free. Over the next few weeks, his teams at Clean Cuts and Cerebral did what they always do–they made the idea even better. In fact, they brought in players from the Baltimore Symphony Orchestra to give the score it’s rich, sweeping sound.

The video debuted at the Women’s Foundation’s Annual Leadership Luncheon on October 20th. And we’re happy to say there wasn’t a dry eye in the house. We encourage anyone who sees it and is so moved, to share it with their friends, family and colleagues to increase awareness of the important work being done by the Women’s Foundation.

It will be housed permanently at bethatwoman.org. And soon, we’ll be expanding the campaign by asking everyone to share their personal stories and honor the women who’ve had a positive impact in their lives.