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	<title>RP3 Agency &#187; Washington Improv Theater</title>
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		<title>Top honors at AMA&#8217;s M Awards</title>
		<link>http://rp3agency.com/top-honors-at-the-ama-m-awards/</link>
		<comments>http://rp3agency.com/top-honors-at-the-ama-m-awards/#comments</comments>
		<pubDate>Tue, 26 May 2009 20:47:21 +0000</pubDate>
		<dc:creator>heenan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[MASN]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[Stanley Martin Homes]]></category>
		<category><![CDATA[Washington Improv Theater]]></category>

		<guid isPermaLink="false">http://s71067.gridserver.com/?p=387</guid>
		<description><![CDATA[Three of our clients (MASN, Stanley Martin Homes and Washington Improv Theater) just heard news that any agency would love to be telling their clients: “You just won top honors at the AMA’s M Awards.” Read the press release The AMA (American Marketing Association) is not a celebration of creativity for creativity’s sake, either. Entries [...]]]></description>
			<content:encoded><![CDATA[<p>Three of our clients (MASN, Stanley Martin Homes and Washington Improv Theater) just heard news that any agency would love to be telling their clients:</p>
<p>“You just won top honors at the AMA’s M Awards.”</p>
<p><a href="http://tinyurl.com/mawards" target="_blank">Read the press release</a><br />
<img class="alignleft" style="border: 0pt none; margin: 10px;" src="http://danrosenthalco.typepad.com/.a/6a00d834330d7d53ef01156fb16e1c970c-800wi" border="0" alt="Kristi Kelly and Horace Holmes" width="137" height="109" /><br />
The AMA (<a title="American Marketing Association" rel="wikipedia" href="http://en.wikipedia.org/wiki/American_Marketing_Association">American Marketing Association</a>) is not a celebration of creativity for creativity’s sake, either. Entries are judged by marketing pros. Winning is based on effectiveness and strategic thinking. You have to demonstrate smart thinking, great execution, and market-beating results in order to win.<br />
<img class="alignright" style="border: 0pt none; margin: 10px;" src="http://danrosenthalco.typepad.com/.a/6a00d834330d7d53ef01156fb16e3b970c-800wi" border="0" alt="AMA M Awards" width="193" height="127" /></p>
<p>You see, while RP3 is an advertising agency – it’s not the kind you normally think of. We develop insightful strategies that produce unconventional ideas, which translate to real business results. And we’ll put skin in the game tied to your business objectives to prove our commitment. On top of that, our structure is lean and efficient so that we can deliver results faster than other firms.</p>
<p><a href="http://danrosenthalco.typepad.com/.a/6a00d834330d7d53ef011570a6cb97970b-pi"><img class="alignleft" style="border: 0pt none; margin: 10px;" src="http://danrosenthalco.typepad.com/.a/6a00d834330d7d53ef011570a6cb97970b-800wi" border="0" alt="AMA M Awards Reception" width="193" height="127" /></a></p>
<p>Lofty claims? Ask our clients directly. They will tell you how we quickly surpassed previous results by 3%, 5%, or in some cases 20% and more. Just imagine going back to the CEO armed with that news.</p>
<p>We’re scalable for large, national campaigns and lean enough for small, one-time projects. Clients tend to love us, because we listen, we pay attention to details, and we work well together – as partners on the marketing team. </p>
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		<item>
		<title>Another great night at the ADDYs.</title>
		<link>http://rp3agency.com/another-great-night-at-the-addys/</link>
		<comments>http://rp3agency.com/another-great-night-at-the-addys/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 21:11:34 +0000</pubDate>
		<dc:creator>heenan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[MASN]]></category>
		<category><![CDATA[Stanley Martin Homes]]></category>
		<category><![CDATA[Washington Improv Theater]]></category>

		<guid isPermaLink="false">http://s71067.gridserver.com/?p=404</guid>
		<description><![CDATA[A study of history vs. progress, the 41st annual ADDY awards celebrated truncated communication in the digital era surrounded by the classical setting of Carnegie Institute of Science.  Rosenthal Partners took home 14 ADDY Awards – and was recognized by the DC Ad Club as a top awardee, once again proving that a fiercely independent [...]]]></description>
			<content:encoded><![CDATA[<p>A study of history vs. progress, the 41st annual <a title="Addy Awards" rel="wikipedia" href="http://en.wikipedia.org/wiki/Addy_Awards">ADDY awards</a> celebrated truncated communication in the digital era surrounded by the classical setting of Carnegie Institute of Science.  Rosenthal Partners took home 14 ADDY Awards – and was recognized by the DC Ad Club as a top awardee, once again proving that a fiercely independent agency can hold up against national contenders. (Note-Dan Rosenthal has since retired and Rosenthal Partners has closed its doors. But the core of that award-winning team is now part of RP3.)</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/G4VA_ja3pVY&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/G4VA_ja3pVY&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>We won:</p>
<p>4 Silvers for MASN Fantasy Camp  TV and Radio<br />
5 Golds for Washington Improv Theater&#8217;s &#8220;Seasonal Disorder&#8221; Posters<br />
2 Silvers and 2 Golds for Stanley Martin Homes &#8220;Details&#8221; campaign, including a Gold in the all-important Integrated Mixed Media Campaign, which included print, collateral and interactive element<br />
1 silver for the Second Genesis Annual report.</p>
<p>Arnold had the most with 41. But when you consider they&#8217;re 4 times bigger, we actually blew them away pound for pound. (How&#8217;s that for advertising trash talk?)</p>
<p>And as you can see from the video, it&#8217;s always more fun when you win. See you next year! </p>
]]></content:encoded>
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		</item>
		<item>
		<title>RP3 spreads Seasonal Disorder.</title>
		<link>http://rp3agency.com/rp3-agency-causes-outbreak-of-seasonal-disorder/</link>
		<comments>http://rp3agency.com/rp3-agency-causes-outbreak-of-seasonal-disorder/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 17:28:49 +0000</pubDate>
		<dc:creator>lansbury</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[entertainment promotion]]></category>
		<category><![CDATA[Washington Improv Theater]]></category>

		<guid isPermaLink="false">http://s71067.gridserver.com/?p=200</guid>
		<description><![CDATA[For everyone dreading another dysfunctional family holiday, Washington Improv Theater and RP3 proudly present a Dysfunctional Holiday Special. Bring the in-laws!]]></description>
			<content:encoded><![CDATA[<p><a href="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-Poster_SindyLouREV.jpg" rel="lightbox[200]"><img class="aligncenter size-large wp-image-221" title="WIT Poster_SindyLouREV" src="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-Poster_SindyLouREV-369x591.jpg" alt="WIT Poster_SindyLouREV" width="369" height="591" /></a></p>
<p><a href="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-Poster_RudolfREV.jpg" rel="lightbox[200]"><img class="aligncenter size-large wp-image-220" title="WIT Poster_RudolfREV" src="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-Poster_RudolfREV-370x591.jpg" alt="WIT Poster_RudolfREV" width="370" height="591" /></a></p>
<p><a href="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-Poster_FrostyREV.jpg" rel="lightbox[200]"><img class="aligncenter size-large wp-image-222" title="WIT Poster_FrostyREV" src="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-Poster_FrostyREV-370x591.jpg" alt="WIT Poster_FrostyREV" width="370" height="591" /></a> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>unlearn everything they taught you in b-school.</title>
		<link>http://rp3agency.com/unlearn-everything-they-taught-you-in-business-school/</link>
		<comments>http://rp3agency.com/unlearn-everything-they-taught-you-in-business-school/#comments</comments>
		<pubDate>Sun, 02 Sep 2007 18:05:56 +0000</pubDate>
		<dc:creator>lansbury</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[entertainment promotion]]></category>
		<category><![CDATA[Washington Improv Theater]]></category>

		<guid isPermaLink="false">http://s71067.gridserver.com/?p=208</guid>
		<description><![CDATA[Washington Improv Theater isn't just entertaining, it's educational. Whether you're taking classes to overcome your stage fright or bullet proof your presentation skills. In fact, we're not just their agency, we're a client. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-4.jpg" rel="lightbox[208]"><img class="size-large wp-image-212 alignleft" title="WIT-4" src="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-4-457x591.jpg" alt="WIT-4" width="274" height="355" /></a><a href="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-1.jpg" rel="lightbox[208]"><img class="size-large wp-image-211 alignright" title="WIT-1" src="http://s71067.gridserver.com/wp-content/uploads/2009/07/WIT-1-456x591.jpg" alt="WIT-1" width="274" height="355" /></a><a href="http://rp3agency.com/interactive/wit/bainbs/" target="_blank"><img class="alignnone size-full wp-image-1333" style="margin: 24px 12px;" title="babs-banner" src="http://rp3agency.com/wp-content/uploads/2007/09/babs-banner.jpg" alt="babs-banner" width="270" height="222" /></a><a href="http://rp3agency.com/interactive/wit/convention/" target="_blank"><img class="alignnone size-full wp-image-1334" style="margin: 24px 12px;" title="seminar-banner" src="http://rp3agency.com/wp-content/uploads/2007/09/seminar-banner.jpg" alt="seminar-banner" width="270" height="222" /></a></p>
<p><img class="alignnone size-full wp-image-370" style="margin-top: 10px; margin-bottom: 10px;" title="divider-rp3" src="http://rp3agency.com/wp-content/uploads/2009/06/divider-rp3.png" alt="divider-rp3" width="591" height="10" /> </p>
]]></content:encoded>
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		</item>
		<item>
		<title>¡the revolution will be improvised!</title>
		<link>http://rp3agency.com/%c2%a1the-revolution-will-be-improvised/</link>
		<comments>http://rp3agency.com/%c2%a1the-revolution-will-be-improvised/#comments</comments>
		<pubDate>Mon, 02 Oct 2006 19:24:09 +0000</pubDate>
		<dc:creator>lansbury</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[entertainment promotion]]></category>
		<category><![CDATA[Washington Improv Theater]]></category>

		<guid isPermaLink="false">http://s71067.gridserver.com/?p=226</guid>
		<description><![CDATA[Washington Improv Theater is as far away from silly sketches and prop humor as you can get, and still be considered improv. To reflect their commitment to the craft and its inherent imperfections, RP3 created a series of hand drawn posters, flyers, taxi tops and online banners.]]></description>
			<content:encoded><![CDATA[<p><a href="http://s71067.gridserver.com/wp-content/uploads/2009/07/WITsht.png" rel="lightbox[226]"><img class="aligncenter size-large wp-image-231" title="WITsh*t" src="http://s71067.gridserver.com/wp-content/uploads/2009/07/WITsht-443x591.png" alt="WITsh*t" width="443" height="591" /></a></p>
<p><a href="http://s71067.gridserver.com/wp-content/uploads/2009/07/WITfirstshow.png" rel="lightbox[226]"><img class="aligncenter size-large wp-image-233" title="WITfirstshow" src="http://s71067.gridserver.com/wp-content/uploads/2009/07/WITfirstshow-444x591.png" alt="WITfirstshow" width="444" height="591" /></a></p>
<p><a href="http://s71067.gridserver.com/wp-content/uploads/2009/07/WITWriters.png" rel="lightbox[226]"><img class="aligncenter size-large wp-image-240" title="WITWriters" src="http://s71067.gridserver.com/wp-content/uploads/2009/07/WITWriters-443x591.png" alt="WITWriters" width="443" height="591" /></a> </p>
]]></content:encoded>
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