RP3 Agency » telecom http://rp3agency.com Tue, 24 Aug 2010 16:17:56 +0000 en hourly 1 Sunrocket online campaign. http://rp3agency.com/sunrocket-banner-campaign/ http://rp3agency.com/sunrocket-banner-campaign/#comments Tue, 14 Mar 2006 17:08:55 +0000 lansbury http://s71067.gridserver.com/?p=284 A few years back, when people actually clicked on banners, we built an online campaign for Sunrocket, an upstart VoIP provider with its sights set on category leader Vonage. We knew consumers had been disappointed by big telecom monopolies, with their excessive costs and hidden fees. So we positioned SunRocket as a more honest, more approachable alternative in everything from their pricing to the tone of the messaging.

Through a phased program of creative and media testing, learning and refining, we achieved a CPA of less than half the $258 published CPA of the market leader. Subscribers grew by 250% in 5 months. And our click through rate of .13% was 6 times the industry standard.

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]]> http://rp3agency.com/sunrocket-banner-campaign/feed/ 0 Global One Print and Direct Response. http://rp3agency.com/global-one-print-and-direct-response/ http://rp3agency.com/global-one-print-and-direct-response/#comments Fri, 13 Sep 2002 16:21:21 +0000 lansbury http://s71067.gridserver.com/?p=593 GlobalOneMel

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