RP3 Agency » retail

Fight back against potholes.

admin — Tue, 23 Jun 2009 16:43:31 +0000

RP3 started working with QPR Roadshop, a full line of pavement repair products available at Lowe’s, last winter.

They we’re seeking a partner with strong media planning credentials to craft an aggressive outdoor and radio buy throughout the Northeast. But like potholes in springtime, opportunities to do more just kept popping up.

Next, they needed a big creative idea that could work across every touch point. We gave them a monster. Then we brought the monster to life in this engaging microsite. Click image to launch.

So far, results have been encouraging. In markets with where the campaign has been running, sales have increased by as much as 20% versus unsupported markets. Soon, we hope to unleash the monster in-store. And if all goes well, we’ll be celebrating National Pothole Month next year and dispatching road crews to fix potholes reported by twittering motorists everywhere. Who knows, maybe the monster will even get his own sitcom?

Mr. Perfect, your blinds are ready.

lansbury — Tue, 15 Jul 2008 20:13:10 +0000

A company that prides itself on making everything "exactly right" attracts a certain kind of customer. Fortunately, Next Day Blinds is up to the challenge.

Real. Honest. Creative.

lansbury — Sat, 23 Jun 2007 01:24:12 +0000

After achieving huge success with the health food crowd, Honest Tea is focused on extending their appeal to a younger, more image-conscious consumer in order to capitalize on the growing trend towards organics. A new distribution relationship with Coke makes the opportunity even bigger.

RP3 Agency has been helping by developing outdoor and POP campaigns that fit the brand’s heritage, yet go a step further by introducing a wry, self-deprecating personality that people can connect with on a more emotional level. Our work has been used to help pave the way into new territories and to support sell-through at retail.

Next up, an unscripted, conversational radio campaign featuring founder Seth Goldman and his many loyal fans that will be coordinated with ongoing social networking and community engagement efforts to create a seamless presence online and off.

where the stores are.

lansbury — Thu, 16 Jan 2003 03:38:53 +0000

Click To Play Radio Spot: “Ann Taylor”

Click To Play Radio Spot: “Bean”