Selling upscale in a downscale market.
Worst real estate market since the Great Depression–check. Extreme buyer hesitation–check. Growing credit and financing challenges–check. Competition dropping prices up to 45%–check. If ever there was a time to be in the luxury condominium business, 2008 & 2009 wasn’t it. Or was it?
Lionsgate, a luxury residence in Bethesda, MD priced from $800K to almost $2M, [...]
RP3 grabs big ratings for MASN.
How did RP3 Agency help Mid-Atlantic Sports Network boost their ratings by 56%? One moment at a time. Our Defining Moments campaign unleashed the passion of real fans through social networking, shared videos and the chance to tell their stories on camera for the world to see.
Top honors at AMA’s M Awards
Three of our clients just heard news that any agency would love to be telling their clients:
“You just won top honors at the AMA’s M Awards.”
Read the press release
The AMA (American Marketing Association) is not a celebration of creativity for creativity’s sake, either. Entries are judged by marketing pros. Winning is based on effectiveness and [...]
Measuring results in a down economy
In a declining market, promotional efforts like job loss protection ease the decline, soften the fall, and predispose the consumer to appreciate the brand even if they are not of a mind to buy today.
Stanley Martin’s beauty is in the details.
To show all the ways Stanley Martin goes beyond a typical home builder (like pipes designed to keep hot water hot and cold water cold), RP3 created a series of print ads, posters, radio spots, online tools and a microsite where potential buyers could further engage with the brand.
Sunrocket online campaign.
A few years back, when people actually clicked on banners, we built an online campaign for Sunrocket that achieved a CPA less than half that of the market leader. Click to learn more.
FBR breaks into old boys club.
Using “Capital For Your Conquest” as their rallying cry, FBR was able to boost awareness 15% in the first year of an integrated campaign developed by the team that is now known as RP3 Agency.
Mission accomplished for Spy Museum.
In a city of free, world class museums, how do get people to pay admission? Appeal to their inner spy. And it worked. In fact, we surpassed their attendance goals by 40%.
