Selling upscale in a downscale market.
Worst real estate market since the Great Depression–check. Extreme buyer hesitation–check. Growing credit and financing challenges–check. Competition dropping prices up to 45%–check. If ever there was a time to be in the luxury condominium business, 2008 & 2009 wasn’t it. Or was it? Lionsgate, a luxury residence in Bethesda, MD priced from $800K to almost [...]
Long & Foster urges buyers “Don’t Buy.”
To help get buyers off the fence during this uncertain real estate market, RP3 worked with Long & Foster to develop a comprehensive plan that included a low rate guarantee, job loss protection and a suite of online tools for agents.
Stanley Martin’s beauty is in the details.
To show all the ways Stanley Martin goes beyond a typical home builder (like pipes designed to keep hot water hot and cold water cold), RP3 created a series of print ads, posters, radio spots, online tools and a microsite where potential buyers could further engage with the brand.
Lionsgate Bethesda website with twitter feed.
To help Lionsgate Bethesda, an upscale condominium residence, better portray the vibrant lifestyle future residents could enjoy, we redesigned their site with more sharing and social networking elements.
