RP3 Agency » Interactive

RP3 wins Beanie award for MASN online campaign.

lansbury — Wed, 11 Aug 2010 13:50:18 +0000

RP3 is proud to announce our rich media tune-in campaign for Mid Atlantic Sports Network (MASN) has won a Beanie award from PointRoll for Innovative Use of Features.

The banners feature dynamically pulled in tune-in information for every upcoming Orioles/Nationals game, listing who and when they will be playing next. Once expanded, the user can find all the news and match-up info they need to enjoy the game, and they can search by zip code to find the MASN channels on their cable provider. But perhaps the most helpful and user friendly aspect of this campaign is the game reminder functionality. Users can sign up to receive email reminders for games that interest them. They can pick all games, divisional games or cherry pick the specific teams they want to watch.

According to PointRoll, “with over 1,000 campaigns running per month, Beanie award winners represent less than 1% of all PointRoll campaigns. The award is distributed by PointRoll on a regular basis and is highly selective to recognize the best uses of rich media technology.”

Most importantly for RP3, the campaign is delivering results for MASN. According to a recent article in the Baltimore Business Journal, ratings for Orioles games are up 11% this year, while the Nationals are up a whopping 139%. (Although pitching phenom Stephen Strasburg probably deserves some of the credit there.)

Fight back against potholes.

admin — Tue, 23 Jun 2009 16:43:31 +0000

RP3 started working with QPR Roadshop, a full line of pavement repair products available at Lowe’s, last winter.

They we’re seeking a partner with strong media planning credentials to craft an aggressive outdoor and radio buy throughout the Northeast. But like potholes in springtime, opportunities to do more just kept popping up.

Next, they needed a big creative idea that could work across every touch point. We gave them a monster. Then we brought the monster to life in this engaging microsite. Click image to launch.

So far, results have been encouraging. In markets with where the campaign has been running, sales have increased by as much as 20% versus unsupported markets. Soon, we hope to unleash the monster in-store. And if all goes well, we’ll be celebrating National Pothole Month next year and dispatching road crews to fix potholes reported by twittering motorists everywhere. Who knows, maybe the monster will even get his own sitcom?

Lionsgate Bethesda website with twitter feed.

lansbury — Sat, 14 Jun 2008 15:43:45 +0000

Lionsgate is an upscale condominium residence located in the heart of downtown Bethesda. To help them better portray the vibrant lifestyle future residents could enjoy, we redesigned their site with more sharing and social networking elements. Units at all price points are now moving faster despite the challenging economy. Ckick images to launch site or twitter feed.

Hungry? Send e-meal.

lansbury — Sat, 14 Jul 2007 14:58:06 +0000

Office happy hours, family get-togethers and late night rendevous just got a lot easier to plan thanks to this sharable e-card we created for Great American Restaurants.

Click to view flash demo

Sunrocket online campaign.

lansbury — Tue, 14 Mar 2006 17:08:55 +0000

A few years back, when people actually clicked on banners, we built an online campaign for Sunrocket, an upstart VoIP provider with its sights set on category leader Vonage. We knew consumers had been disappointed by big telecom monopolies, with their excessive costs and hidden fees. So we positioned SunRocket as a more honest, more approachable alternative in everything from their pricing to the tone of the messaging.

Through a phased program of creative and media testing, learning and refining, we achieved a CPA of less than half the $258 published CPA of the market leader. Subscribers grew by 250% in 5 months. And our click through rate of .13% was 6 times the industry standard.

HCA Virginia e-card.

lansbury — Mon, 13 Feb 2006 18:59:18 +0000

To share the news that HCA Virginia was the official hospital of the Washington Redskins (and of their victims) RP3 created this tongue and cheek e-card. Click image to view demo.

Click to view flash demo