FBR breaks into old boys club.
Using “Capital For Your Conquest” as their rallying cry, FBR was able to boost awareness 15% in the first year of an integrated campaign developed by the team that is now known as RP3 Agency.
Global One Print and Direct Response.
To build awareness and open doors with Fortune 1000 decision makers, influencers and facilitators who were extremely skeptical of marketing hyperbole, we developed a peer endorsement campaign that positioned Global One (formerly Sprint) as “the refreshingly honest global telecom provider.” Web visits and 800# use increased by 20%, direct mail response rate topped 8%, and sales meetings doubled in the first six months.
