For the past 15 years, members of the RP3 team have been on the forefront of marketing to seniors.  SearStone, a community developed to appeal to the next generation of seniors, is the latest success story in a long list of clients who are focused on inspiring, engaging and selling to this audience.

By designing a plan to drive prospects along a continuum from consideration to conversion, RP3 increased qualified leads 65% within the first three months of the client engagement and is currently on track to meet its deposit goals, despite the economic downturn.  In recent months, when consumers have been more fearful of making big-ticket investments and marketing budgets have been scarce, we have tested and refined a more efficient way to build our pipeline with interested prospects.

Online has been a driving force in this program.  While data shows that seniors are the fastest growing population of internet users, few marketers have been able to capture them efficiently using this channel.  Until now.  Through a combination of smart retargeting, email campaigns and custom behavioral strategies, we have achieved a dramatic increase in qualified leads and conversions.

Our experience marketing to seniors started 15 years ago with our agency-of-record relationship with Marriott Senior Living Services, in which we played a key role in launching the “assisted living” category, and supported our Client through the growth of their business from 5 communities to 138 communities across the nation.  Our Client roster has also included AARP, Fox HIll Condominiums (a luxury senior living community) and Sunrise Senior Living services.  Based on our insight into the minds, hearts and actions of today’s seniors combined with our fresh approach to solving client’s business problems, RP3 is in a great position to redefine the way marketers connect with the seniors of tomorrow.