After achieving huge success with the health food crowd, Honest Tea is focused on extending their appeal to a younger, more image-conscious consumer in order to capitalize on the growing trend towards organics. A new distribution relationship with Coke makes the opportunity even bigger.

RP3 Agency has been helping by developing outdoor and POP campaigns that fit the brand’s heritage, yet go a step further by introducing a wry, self-deprecating personality that people can connect with on a more emotional level. Our work has been used to help pave the way into new territories and to support sell-through at retail.

Next up, an unscripted, conversational radio campaign featuring founder Seth Goldman and his many loyal fans that will be coordinated with ongoing social networking and community engagement efforts to create a seamless presence online and off.