http://rp3agency.com Tue, 16 Mar 2010 14:53:58 +0000 http://backend.userland.com/rss092 en In a recent commentary in Marketing Daily, RP3 Principal and Director of Strategic Planning Scott Gold discusses the importance of social media listening, especially for challenger brands looking to gain an edge on their larger, more well funded competitors. My kids want a pet. So I did what any self-respecting parent ... http://rp3agency.com/are-you-listening-to-the-right-conversations/ A string of new business wins and growth from existing clients has led to new hires in creative and account management at Bethesda-based RP3 Agency. Chris Sheldon joins as Associate Creative Director after collaborating with the agency on numerous projects over the past few months. Chris brings a wealth of experience ... http://rp3agency.com/new-hires/ RP3 Agency and the Long & Foster Companies are teaming up with American University’s Kogod School of Business on a new graduate level practicum focused on how brands should engage consumers in today’s evolving media landscape. Kogod MBA candidates enrolled in the Advanced Advertising Practicum, are working directly with Long & ... http://rp3agency.com/kogod/ The marketing world has experienced a seismic shift now that consumers have more control over brands than brand managers do. As a result, the goal of creative has changed. Great creative does more than interrupt consumers with compelling, well crafted messages. Creative teams have to facilitate a dialog about the ... http://rp3agency.com/advertising-for-the-post-advertising-age/ In a recent Marketing Daily commentary, RP3 Agency's Chief Marketing Officer John Heenan shares his thoughts on how the next generation of agencies can't rely on digital alone. To be successful, they must straddle the digital divide by bringing together the best marketing practices of the past with the most ... http://rp3agency.com/do-digital-agencies-have-it-all-wrong/ RP3 announces a business win called Draftix, the world's first web site dedicated to facilitating the sharing of sports season tickets. RP3 will help launch the brand, create awareness, engagement, and grow the subscriber base within the sports marketing industry. Draftix's mission is to put season tickets within the reach of ... http://rp3agency.com/draftix/ In a recent column appearing in Capitol Communicator, RP3 Agency's Chief Marketing Officer John Heenan shares his insights on the need to integrate the best of new and traditional marketing techniques to drive the best possible results. We’ve seen a flood of expert opinion, statistics, and posts about the rise of ... http://rp3agency.com/social-or-traditional-why-either-or/ The National Rural Telecommunications Cooperative (NRTC) has enlisted the brand planning expertise of RP3 Agency, the D.C.-metro area’s next generation advertising agency, for a brand planning initiative to help define and articulate the NRTC mission in the new realities of today’s marketplace. Using a proven methodology developed for large distributed ... http://rp3agency.com/nrtc-plugs-into-rp3/ We're pleased to announce that our very own Beth Johnson has been named to the Board of Directors of the Washington Area Women's Foundation. Beth and the team at RP3 began working with the Women's Foundation last year, helping raise more funds than the two previous years combined. http://rp3agency.com/wawf-board/ 54_DefiningMomentsCampaign_319756 54_DefiningMomentsHub_319756 54_OnePitch_319756 http://rp3agency.com/baltimoreaddys/