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	<title>rp3agency.com</title>
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	<link>http://rp3agency.com</link>
	<description>RP3 Agency</description>
	<lastBuildDate>Thu, 09 May 2013 16:23:27 +0000</lastBuildDate>
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		<title>The &#8220;Aha&#8221; Moment</title>
		<link>http://rp3agency.com/news/the-aha-moment/</link>
		<comments>http://rp3agency.com/news/the-aha-moment/#comments</comments>
		<pubDate>Thu, 09 May 2013 15:01:28 +0000</pubDate>
		<dc:creator>bwatson</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://rp3agency.com/?p=6442</guid>
		<description><![CDATA[SmartCEO interviewed RP3's Beth Johnson about the moments and big ideas that have shaped the agency.<div class="excerpt-continue"><a class="continue" href="http://rp3agency.com/news/the-aha-moment/">Continue reading <img src="/wp-content/uploads/2011/12/bg_arrow.png" style="margin-left: 5px;" /></a></div>]]></description>
				<content:encoded><![CDATA[<p><a href="http://viewer.zmags.com/publication/238dd16c#/238dd16c/19" target="_blank">SmartCEO interviewed</a> RP3&#8242;s Beth Johnson about the moments and big ideas that have shaped the agency.</p>
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		<title>Creative Technologist Intern</title>
		<link>http://rp3agency.com/jobs/creative-technologist-intern/</link>
		<comments>http://rp3agency.com/jobs/creative-technologist-intern/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 16:35:27 +0000</pubDate>
		<dc:creator>Jay Selway</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://rp3agency.com/?p=3440</guid>
		<description><![CDATA[2013 Summer Internship Program Calling…YOU! Are you middle-brained? Do you play the Wozniak to your own Jobs? Find yourself geeking out by coming up with a really great creative concept whose genesis is in a mobile app or website functionality…and vice versa? If you think having to choose between your creative ideas and your technological &#8230;<div class="excerpt-continue"><a class="continue" href="http://rp3agency.com/jobs/creative-technologist-intern/">Continue reading <img src="/wp-content/uploads/2011/12/bg_arrow.png" style="margin-left: 5px;" /></a></div>]]></description>
				<content:encoded><![CDATA[<p><strong>2013 Summer Internship Program</strong></p>
<h2>Calling…YOU!</h2>
<p>Are you middle-brained? Do you play the Wozniak to your own Jobs? Find yourself geeking out by coming up with a really great creative concept whose genesis is in a mobile app or website functionality…and vice versa? If you think having to choose between your creative ideas and your technological abilities is absurd, then don’t. Exercise both with us.</p>
<p>As a creative technologist intern, you’ll bring your understanding of the most innovative technologies to bear on the agency&#8217;s creative product. Advertising creative teams are evolving, and technology needs to be right there in the trenches with art directors, writers and strategists. We&#8217;re looking for an intern with skills and passion for concepting killer ideas that utilize the best technology for the category. Social media content and applications will be an area of focus, so familiarity with Facebook applications and similar API sites gets you a gold star. But mostly, you should dazzle us with your desire and ability to use technology to drive creativity.</p>
<p>We, all 32 of us, are RP3. Located in Bethesda, MD (about a mile from the DC line), RP3 is a full-service ad agency with an emphasis on digital and social marketing. We believe in giving clients everything we’ve got, but we also believe in having a life. Seems we’re doing something right because we’ve doubled in size in the last year.</p>
<h2>Specific Responsibilities:</h2>
<ul>
<li>Research emerging technologies and investigate ways the agency can use them</li>
<li>Build prototypes and explore ideas for existing clients and for pitches</li>
<li>Work on a redesign of the agency website</li>
<li>Help out with the quality control and launch processes for our client</li>
</ul>
<h2>Requirements:</h2>
<ul>
<li>Solid front-end skills are a given: HTML 5, CSS, Javascript, jQuery</li>
<li>Significant experience with at least one server side scripting environment (php, ruby/rails, node.js, java, python, etc.)</li>
<li>Social technology API experience (as in: Twitter, Pinterest, Facebook, etc.)</li>
<li>Working knowledge of REST and JSON</li>
<li>Familiarity with Git and Subversion</li>
<li>Proficient in Adobe Creative Suite 6</li>
<li>A passion for data-driven advertising</li>
</ul>
<h2>How to apply:</h2>
<p>Send your cover letter, resume and portfolio to Kurt Roberts at <a href="mailto:kroberts@rp3agency.com">kroberts@rp3agency.com</a>. The deadline for submission is May 10th.</p>
<h2>We offer you:</h2>
<ul>
<li>12-week paid internship (5/20-8/9)</li>
<li>$5,000 compensation for program</li>
<li>Free metro pass or parking</li>
<li>College course credit, if available to you</li>
<li>Networking with DC industry leaders</li>
<li>An invaluable learning experience</li>
</ul>
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		<title>Designer/Art Director</title>
		<link>http://rp3agency.com/jobs/designerart-director/</link>
		<comments>http://rp3agency.com/jobs/designerart-director/#comments</comments>
		<pubDate>Fri, 29 Mar 2013 18:26:43 +0000</pubDate>
		<dc:creator>Shawn Huddleston</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://dev.rp3agency.com/?p=3340</guid>
		<description><![CDATA[Full-time, 2+ years in advertising, marketing, online new media and/or information architecture. You’ve been known to have “private time” with the CA design annual. You look at designing for websites, tablets and mobile media the way a trout looks at a grasshopper. You speak fluent Photoshop, Illustrator and Swahili. Well, the Swahili is optional, but &#8230;<div class="excerpt-continue"><a class="continue" href="http://rp3agency.com/jobs/designerart-director/">Continue reading <img src="/wp-content/uploads/2011/12/bg_arrow.png" style="margin-left: 5px;" /></a></div>]]></description>
				<content:encoded><![CDATA[<p>Full-time, 2+ years in advertising, marketing, online new media and/or information architecture.</p>
<p>You’ve been known to have “private time” with the CA design annual. You look at designing for websites, tablets and mobile media the way a trout looks at a grasshopper. You speak fluent Photoshop, Illustrator and Swahili. Well, the Swahili is optional, but having a deep understanding of and talent for print, motion and Web-based design is not. If this description is accurate, you belong with us.</p>
<p>We, all 25 of us, are RP3. Located in Bethesda, MD (about a mile from the DC line), RP3 is a full-service ad agency with an emphasis on digital and social marketing. We believe in giving clients everything we’ve got, but we also believe in having a life. Seems we’re doing something right because we’ve doubled in size in the last year.</p>
<p>What your day might look like:</p>
<ul>
<li>Work with creative directors, writers and developers to conceptualize and implement designs for print and interactive marketing, online campaigns and web-based projects</li>
<li>Design mood boards, storyboards, presentation decks and interactive page layouts</li>
<li>Develop style guides &amp; create storyboards and animation</li>
<li>Research and find illustrations, photography and music/SFX</li>
<li>Package and deliver final deliverables to Project Manager</li>
<li>Stay current on industry developments, creative trends and new technologies</li>
</ul>
<p>&nbsp;</p>
<p>What your resume should look like:</p>
<ul>
<li>This is a biggie: the talent to organize, prioritize and manage multiple projects with looming deadlines</li>
<li>Magician in Photoshop &amp; Illustrator. Knowledge of Flash, HTML/dHTML and other Web browser capabilities a plus</li>
<li>Proven communication skills, e.g., the ability to speak effectively before your loving coworkers</li>
<li>Strong interpersonal skills, a gung-ho attitude and the ability to work with multi-disciplinary teams</li>
<li>2+ years experience in advertising, design, interactive or related field</li>
</ul>
<p>&nbsp;</p>
<p>401k, health, dental, paid time-off, etc. come with the job. Oh, and please be nice. Life’s too short not to work with cool people.</p>
<p>Please send your resume/portfolio URL to: jobs@rp3agency.com. Thanks.</p>
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		<title>RP3 sees upside in see-through yoga pants.</title>
		<link>http://rp3agency.com/featured/rp3-sees-upside-in-see-through-yoga-pants/</link>
		<comments>http://rp3agency.com/featured/rp3-sees-upside-in-see-through-yoga-pants/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 20:34:02 +0000</pubDate>
		<dc:creator>Tracy Rotton</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://rp3agency.com/?p=6288</guid>
		<description><![CDATA[RP3 chimes in on the negatives, and positives, of Lululemon&#8217;s see-though yoga pants recall, in the Wall Street Journal&#8217;s Corporate Intelligence blog.]]></description>
				<content:encoded><![CDATA[<p>RP3 chimes in on the negatives, and positives, of Lululemon&#8217;s see-though yoga pants recall, in the <a href="http://blogs.wsj.com/corporate-intelligence/2013/03/27/lululemon-gets-a-scoop-of-sexy/">Wall Street Journal&#8217;s Corporate Intelligence blog</a>.</p>
]]></content:encoded>
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		<title>DARCARS puts RP3 Agency in the driver&#8217;s seat.</title>
		<link>http://rp3agency.com/featured/darcars-puts-rp3-agency-in-the-drivers-seat/</link>
		<comments>http://rp3agency.com/featured/darcars-puts-rp3-agency-in-the-drivers-seat/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 15:03:08 +0000</pubDate>
		<dc:creator>Tracy Rotton</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://rp3agency.com/?p=6261</guid>
		<description><![CDATA[RP3 has been enlisted by one of the 25 largest car dealership groups in the country as its agency of record. RP3 is tasked with creating an integrated campaign for the brand and its near 30 individual dealerships.<div class="excerpt-continue"><a class="continue" href="http://rp3agency.com/featured/darcars-puts-rp3-agency-in-the-drivers-seat/">Continue reading <img src="/wp-content/uploads/2011/12/bg_arrow.png" style="margin-left: 5px;" /></a></div>]]></description>
				<content:encoded><![CDATA[<p><a href="http://darcars.com">DARCARS Automotive Group</a>, operator of more than 30 auto dealership franchises in the Metro D.C. area, has selected <a href="http://rp3agency.com">RP3 Agency</a> as its agency of record. RP3 president Beth Johnson made the announcement today.</p>
<p>“DARCARS exemplifies American entrepreneurial spirit, and we’re extremely proud to partner with a business that’s had such a positive impact on our region and to help further its growth,” said Ms. Johnson. “The brands DARCARS sells – from Ford to Chrysler/Jeep/Dodge to Lexus – and its reputation as a dealership are all a wonderful foundation upon which we will build.” DARCARS, based in Silver Spring, MD, is the 25th largest U.S. car dealership group ranked by Automotive News based on 2011 new-car vehicle retail sales.</p>
<p>RP3 was selected after a review based on category experience and its demonstrated ability to conceive, create and implement compelling campaigns that resonate with consumers. The agency’s responsibilities include campaign strategy and creative development across multiple media – digital, point-of-sale, radio, print and TV.</p>
<p>Said DARCAR’s John Darvish, Jr., “We were impressed with the RP3 team’s handle on automotive marketing, as well as their demonstrated ability to impact consumer behavior using multiple, complementary media platforms.”</p>
<p>A major advertising program launch is set for Spring 2013. The media budget is undisclosed.</p>
<p>RP3’s portfolio includes engagements for entertainment destinations including Ripley’s Believe It Or Not! Times Square, integrated marketing campaigns for such publicly traded companies as Norfolk Southern and brand strategy and creative work for nonprofits like Facing History and Ourselves.</p>
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		<title>Account Executive/Senior Account Executive</title>
		<link>http://rp3agency.com/jobs/account-executivesenior-account-executive/</link>
		<comments>http://rp3agency.com/jobs/account-executivesenior-account-executive/#comments</comments>
		<pubDate>Sun, 17 Mar 2013 21:52:19 +0000</pubDate>
		<dc:creator>Shawn Huddleston</dc:creator>
				<category><![CDATA[Jobs]]></category>

		<guid isPermaLink="false">http://dev.rp3agency.com/?p=3345</guid>
		<description><![CDATA[Full-Time, 3–5 years in advertising/marketing Your entrepreneurial spirit is as infectious as a social disease in a steam room. Poet Laureates read your marketing plans and weep with envy. You’ve been around the agency block and mastered the diplomatic art of letting clients have your way. Want to have your way with us, too? We, &#8230;<div class="excerpt-continue"><a class="continue" href="http://rp3agency.com/jobs/account-executivesenior-account-executive/">Continue reading <img src="/wp-content/uploads/2011/12/bg_arrow.png" style="margin-left: 5px;" /></a></div>]]></description>
				<content:encoded><![CDATA[<p>Full-Time, 3–5 years in advertising/marketing</p>
<p>Your entrepreneurial spirit is as infectious as a social disease in a steam room. Poet Laureates read your marketing plans and weep with envy. You’ve been around the agency block and mastered the diplomatic art of letting clients have your way. Want to have your way with us, too?</p>
<p>We, all 25 of us, are RP3. Located in Bethesda, MD (about a mile from the DC line), RP3 is a full-service ad agency with an emphasis on digital and social marketing. We believe in giving clients everything we’ve got, but we also believe in having a life. Seems we’re doing something right because we’ve doubled in size in the last year.</p>
<p>So, enough about us, let’s describe you:</p>
<ul>
<li>Three to five years of account service experience and the ability to form trusting, lasting relationships with clients</li>
<li>A natural tendency toward enthusiasm, fresh thinking and creative solutions</li>
<li>Persuasive, polished presentations that don’t sound like you’re just regurgitating the brief</li>
<li>It goes without saying that you’re fluent in social media and digital marketing, but we’re saying it anyway, loud and clear</li>
<li>You consume strategy like oxygen, which will help as you develop and implement strategic marketing plans from initial planning to ROI analysis</li>
<li>You can write your way out of a paper bag and into a promising pitch</li>
</ul>
<p>&nbsp;</p>
<p>401k, health, dental, paid time-off, etc. come with the job. Oh, and please be nice. Life’s too short not to work with cool people.</p>
<p>Please send your resume/portfolio URL to: jobs@rp3agency.com. Thanks.</p>
]]></content:encoded>
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		<title>Brands that Scored Big in the Big Game</title>
		<link>http://rp3agency.com/featured/brands-that-scored-big-in-the-big-game/</link>
		<comments>http://rp3agency.com/featured/brands-that-scored-big-in-the-big-game/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 19:27:52 +0000</pubDate>
		<dc:creator>Tracy Rotton</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://rp3agency.com/?p=6135</guid>
		<description><![CDATA[Reuters enlisted RP3&#8242;s expert opinion for this article about marketers who hit the mark with their Super Bowl spots.]]></description>
				<content:encoded><![CDATA[<p><a title="Chrysler, Oreo score with ads during delayed Super Bowl" href="http://www.reuters.com/article/2013/02/04/nfl-superbowl-advertising-idUSL1N0B202Z20130204">Reuters enlisted RP3&#8242;s expert opinion</a> for this article about marketers who hit the mark with their Super Bowl spots.</p>
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		<title>RP3 in the NYT</title>
		<link>http://rp3agency.com/featured/rp3-in-the-nyt/</link>
		<comments>http://rp3agency.com/featured/rp3-in-the-nyt/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 19:26:54 +0000</pubDate>
		<dc:creator>Tracy Rotton</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://rp3agency.com/?p=6131</guid>
		<description><![CDATA[RP3&#8242;s recent win of AutoSquad was featured in the NY Times&#8217; weekly round-up of advertising industry news.]]></description>
				<content:encoded><![CDATA[<p>RP3&#8242;s recent win of AutoSquad <a title="Accounts and People of Note in the Advertising Industry" href="http://www.nytimes.com/2013/02/04/business/media/accounts-and-people-of-note-in-the-advertising-industry.html?pagewanted=all">was featured in the NY Times&#8217; weekly round-up</a> of advertising industry news.</p>
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		<title>The Times They Are a-Changin&#8217;</title>
		<link>http://rp3agency.com/featured/the-times-they-are-a-changin/</link>
		<comments>http://rp3agency.com/featured/the-times-they-are-a-changin/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 20:00:39 +0000</pubDate>
		<dc:creator>Tracy Rotton</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://rp3agency.com/?p=6211</guid>
		<description><![CDATA[MediaPost featured a piece by our CMO in its newsletter and online, on the tragic demise of the athlete-as-role-model today.]]></description>
				<content:encoded><![CDATA[<p>MediaPost featured <a href="http://www.mediapost.com/publications/article/191904/feet-of-clay-but-really-nice-shoes.html#axzz2JT2ARINY">a piece by our CMO</a> in its newsletter and online, on the tragic demise of the athlete-as-role-model today.</p>
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		<title>Tackling Controversy in Super Bowl Ads</title>
		<link>http://rp3agency.com/featured/tackling-controversy-in-super-bowl-ads/</link>
		<comments>http://rp3agency.com/featured/tackling-controversy-in-super-bowl-ads/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 19:23:31 +0000</pubDate>
		<dc:creator>Tracy Rotton</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://rp3agency.com/?p=6128</guid>
		<description><![CDATA[RP3 speaks to the Huffington Post about how controversy around one car maker’s Super Bowl spot helped their brand stand out.]]></description>
				<content:encoded><![CDATA[<p><a title="Super Bowl Ad Controversy Actually Generates Huge Payoff For Brands" href="http://www.huffingtonpost.com/2013/02/02/super-bowl-ad-controversy_n_2600108.html?utm_hp_ref=business">RP3 speaks to the Huffington Post</a> about how controversy around one car maker’s Super Bowl spot helped their brand stand out.</p>
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