RP3 announces a business win called Draftix, the world’s first web site dedicated to facilitating the sharing of sports season tickets. RP3 will help launch the brand, create awareness, engagement, and grow the subscriber base within the sports marketing industry.
Draftix’s mission is to put season tickets within the reach of all fans. RP3′s mission is to put all fans in the reach of Draftix. As a season ticket owner, the site’s founder, Mike Tobin, realized the demand for an online tool to help populate and manage season ticket groups. “The idea started from my own season ticket experiences with friends and family,” said Mike Tobin, Draftix chief executive officer and founder. “That’s why I am thrilled to have RP3 on the case. Their knowledge of the sports industry, social media, and creative ways to build fan engagement sold me. Not only are they charged with driving big subscriber goals in test markets but we’ve brought them in as investors and advisors because of their experience in online marketing, sports marketing and their intimate understanding of the sports fan mindset.”
“When I first heard the idea, I knew I wanted in,” said Jim Lansbury, RP3 founder and creative director. “There couldn’t be a better product for the serious sports fan, an audience we know very well from working with brands like EA Sports and MASN. I’m confident we’ll help them attract new members. In fact, I’ll be the next to sign up.”
Draftix plans to introduce their service to hard-core baseball fans during the preseason season ticket buying frenzy in key markets at http://draftix.com/baseball. RP3 will develop an integrated marketing plan using traditional, new, and social media, together with promotions and unexpected tactics, to engage baseball fans, communicate the benefits of the service, and sign up subscribers. The campaign will run until the opening of the 2010 baseball season and then refocus on the next professional sport.
“We really like the business model and the people behind it. Mike and Alan Taffel, also a Draftix founder and former CMO of MCI and WorldCom, are laser-focused and well prepared to achieve their aggressive goals. Even more exciting is having an ownership stake in the company. Our success is tied directly to Draftix’s success. I have no doubt that my team has the experience and creativity to make this a big win for all of us,” said Beth Johnson, RP3 founder and president. Draftix is launching an aggressive test marketing effort in key cities beginning with the 2010 Major League Baseball season and expanding with each major sport season throughout the year and across the nation.
