Jim’s greatest hits.
Pre-RP3, Creative Director Jim Lansbury had the opportunity to work on global brands like Lexus and EA Sports, as well as some upstarts and dot-coms. Here are a few of his favorite blasts from the past.
where the stores are.
The brief said “Remind people we have over 250 great stores.” No problem. “By listing all of them.” Um, we’ll get back to you.
Mission accomplished for Spy Museum.
In a city of free, world class museums, how do get people to pay admission? Appeal to their inner spy. And it worked. In fact, we surpassed their attendance goals by 40%.
Global One Print and Direct Response.
To build awareness and open doors with Fortune 1000 decision makers, influencers and facilitators who were extremely skeptical of marketing hyperbole, we developed a peer endorsement campaign that positioned Global One (formerly Sprint) as “the refreshingly honest global telecom provider.” Web visits and 800# use increased by 20%, direct mail response rate topped 8%, and sales meetings doubled in the first six months.
George Washington, the spokesman.
What better way to introduce the new look dollar than to enlist the star of the original?
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