Do Digital Agencies Have It All Wrong?
In a recent Marketing Daily commentary, RP3 Agency’s Chief Marketing Officer John Heenan shares his thoughts on how the next generation of agencies can’t rely on digital alone. To be successful, they must straddle the digital divide by bringing together the best marketing practices of the past with the most promising techniques of today.
Draftix Taps RP3 Agency.
RP3 announces a business win called Draftix, the world’s first web site dedicated to facilitating the sharing of sports season tickets. RP3 will help launch the brand, create awareness, engagement, and grow the subscriber base within the sports marketing industry.
Social or traditional? Why either or?
In a recent column appearing in Capitol Communicator, RP3 Agency’s Chief Marketing Officer John Heenan shares his insights on the need to integrate the best of new and traditional marketing techniques to drive the best possible results.
NRTC plugs into RP3 for brand planning initiative.
The National Rural Telecommunications Cooperative (NRTC) has enlisted the brand planning expertise of RP3 Agency, the D.C.-metro area’s next generation advertising agency, for a brand planning initiative to help define and articulate the NRTC mission in the new realities of today’s marketplace. Using a proven methodology developed for large distributed organizations and diverse stakeholders, RP3 [...]
RP3′s Beth Johnson named to WAWF board.
We’re proud to announce that our very own Beth Johnson has been named to the Board of Directors of the Washington Area Women’s Foundation.
What Agencies Need to do to Thrive in 2010.
MarketingDailyIn a recent commentary in Marketing Daily, RP3 Agency President Beth Johnson gives advice on what agencies need to do to thrive in 2010 and beyond. Among her key insights, focus on creating great content not making ads, invest in analytics, and don’t be afraid to fail.
Beth Johnson on the origins of RP3.
RP3 Agency President Beth Johnson was recently interviewed by the Washington Business Journal. Below are some highlights of that conversation, including how the new agency came to be, why we’re different, and where we think the advertising and marketing industry is headed next.
RP3 among companies giving back in ’09.
In a recent Washington Post article, business columnist Steven Pearlstein celebrated those area companies that maintained or increased their corporate giving in 2009, despite the difficult economic conditions. While far from the biggest contributor on the list, RP3 is proud to be included for our partnership with the Washington Area Women’s Foundation. On behalf of [...]
Calling all Idea Architects and Engineers.
RP3 Creative Director Jim Lansbury recently wrote an Adweek column on the future of the creative team. Gone are the days of writers and art directors owning the creative process, he states. The future calls for a new way of thinking, where technology and utility are baked in from the get go–more akin to the [...]
Happy Holidays!
2009 has been an extraordinary year for us in so many ways. Our sincerest thanks to all our wonderful clients and friends who have helped us realize something special. Click the image to see our special Holiday Greeting.
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