Do Digital Agencies Have It All Wrong?
In a recent Marketing Daily commentary, RP3 Agency’s Chief Marketing Officer John Heenan shares his thoughts on how the next generation of agencies can’t rely on digital alone. To be successful, they must straddle the digital divide by bringing together the best marketing practices of the past with the most promising techniques of today.
Social or traditional? Why either or?
In a recent column appearing in Capitol Communicator, RP3 Agency’s Chief Marketing Officer John Heenan shares his insights on the need to integrate the best of new and traditional marketing techniques to drive the best possible results.
What Agencies Need to do to Thrive in 2010.
MarketingDailyIn a recent commentary in Marketing Daily, RP3 Agency President Beth Johnson gives advice on what agencies need to do to thrive in 2010 and beyond. Among her key insights, focus on creating great content not making ads, invest in analytics, and don’t be afraid to fail.
Beth Johnson on the origins of RP3.
RP3 Agency President Beth Johnson was recently interviewed by the Washington Business Journal. Below are some highlights of that conversation, including how the new agency came to be, why we’re different, and where we think the advertising and marketing industry is headed next.
Calling all Idea Architects and Engineers.
RP3 Creative Director Jim Lansbury recently wrote an Adweek column on the future of the creative team. Gone are the days of writers and art directors owning the creative process, he states. The future calls for a new way of thinking, where technology and utility are baked in from the get go–more akin to the [...]
Gimme Just A Little More Time.
The following article by our very own Scott Gold recently appeared in MediaPost’s Marketing Daily. If you have a few spare minutes, it’s definitely worth the time.
Do we need more potty mouths?
My seven year old son is fixated on potty humor. He enjoys potty jokes and finds it important to share with my wife and me what happened in the bathroom in great detail . We frequently tell him that he’s over-sharing, as there’s no need to talk about what he experienced/deposited in the bathroom. Well, [...]
Consumers aren’t standing still. Are you?
Long ago in a galaxy far away, our targets would gather in front of the tube, sit attentively and wait for our message. Today, they aren’t waiting, rather multi-tasking online, on the phone, with friends, researching, discussing, and comparing thoughts before proceeding to the check out. Their world is a harried blur of motion from wake-up to wind-down, seven days a week, all while under fire from more than 3,000+ advertising messages a day.
brand planning in the digital age
Last week, I participated in a panel discussion at Adweek DC on brand planning in the digital age. It was a really good chat including two other planners and myself. We touched on a variety of topics including the changing behavior around how consumer’s shop.
The moderator did a nice job directing the conversation and asking [...]
Is Social Media a Fad?
Is Social Media a fad or a force to be reckoned with? Here are just a few statistics taken from the Socialnomics social media blog http://tinyurl.com/rbcm2p Not my sources so you decide.
1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
2. Social Media has overtaken porn as the #1 [...]
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