Calling all Idea Architects and Engineers.
RP3 Creative Director Jim Lansbury recently wrote an Adweek column on the future of the creative team. Gone are the days of writers and art directors owning the creative process, he states. The future calls for a new way of thinking, where technology and utility are baked in from the get go–more akin to the [...]
Have you seen the best work you may never see?
Shoot Online, the leading source of advertising production news and reviews, recently featured our “Be That Woman” video for the Washington Area Women’s Foundation in it’s “Best Work You May Never See” section.
the movement is catching on.
One day after its debut at the Washington Area Women’s Foundation’s annual Leadership Luncheon, our video is already building some nice buzz. Jennifer Nycz-Conner of the Washington Business Journal, who was at the event, posted the video her blog. “It was different, creative and powerful. For a piece that uses no words, the project speaks [...]
RP3 sparks women’s movement.
Getting results for any client is satisfying. But when the client is in the business of changing lives, getting results takes on a whole new meaning. Which is why we’re so proud to be involved with the Washington Area Women’s Foundation. Their mission of building stronger communities by investing in the power of women and [...]
Beth Johnson joins Smart CEO’s Culture Club.
RP3 Agency President Beth Johnson recently appeared in Smart CEO’s article on the importance of nurturing culture.
Selling upscale in a downscale market.
Worst real estate market since the Great Depression–check. Extreme buyer hesitation–check. Growing credit and financing challenges–check. Competition dropping prices up to 45%–check. If ever there was a time to be in the luxury condominium business, 2008 & 2009 wasn’t it. Or was it? Lionsgate, a luxury residence in Bethesda, MD priced from $800K to almost [...]
Are agencies listening?
Good article in Adage this morning. In short, it talks to marketers emerging from a ‘sky is falling’ mentality to a new way of doing business over the second half of the year. It’s another example that the old agency model is broken beyond repair. Marketers are scrutinizing fees more critically and placing greater value [...]
RP3 finds new ways to connect with seniors.
For the past 15 years, members of the RP3 team have been on the forefront of marketing to seniors. SearStone, a community developed to appeal to the next generation of seniors, is the latest success story in a long list of clients who are focused on inspiring, engaging and selling to this audience. By designing [...]
RP3 leads new wave of start-up agencies.
According to an article in today’s Wall St. Journal there’s a wave of start-up agencies opening their doors right now despite the uncertainty in the economy and ad industry in general. As one of those brave new agencies, RP3 Agency says it’s about time. It’s no secret the traditional “full-service” model has been broken for [...]
Enter the new marketing subcategory: “social media”
I was inspired by a recent article in Ad Age, “Agencies Should Be Defined by What They Know, Not What They Make”. While the article is more on the same, how agencies stay relevant in a constantly evolving world, I was mostly struck by the articles first paragraph. “At their best, advertising agencies grasp the [...]
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