RP3, Long & Foster team with Kogod MBA Students.
RP3 Agency and the Long & Foster Companies are teaming up with American University’s Kogod School of Business on a new graduate level practicum focused on how brands should engage consumers in today’s evolving media landscape.
Happy Holidays!
2009 has been an extraordinary year for us in so many ways. Our sincerest thanks to all our wonderful clients and friends who have helped us realize something special. Click the image to see our special Holiday Greeting.
Smart Marketing Almost Won Me $1 million
Over the water cooler, a co-worker mentioned an interesting competition that she had heard about. The award: one million dollars. It peaked my interest as I immediately saw an opportunity to apply my professional experience to the situation.
The contest was being held by All American Pet Brands. Jumping on the bandwagon of so many now [...]
From Tiger Woods 99 to Tiger Woods 365.
I recently came across this Ad Age article about how far video game marketing has come in the last 10 years. In particular, the marketing of Tiger Woods’ game from EA Sports.
As someone who worked on the EA Sports brand for 5 years including the first campaign for Tiger Woods ‘99 (I wrote the spots [...]
Good things happen to good people.
I was reading a recent AdAge article about an agency that created its own line of designer T-shirts to encourage volunteerism, and it got me thinking about something my parents always used to say when I was a kid: “Good things happen to good people.”
When we started RP3, I knew we had “good people” on [...]
They are women. Hear them roar.
I was in a meeting the other day for one of our newest clients, the Washington Area Women’s Foundation. They believe in a holistic approach that targets food security, health care, job training & security, access to child care, and transportation for girls and women in the area. Their premise: If you [...]
Agency sites talking back.
A recent Adweek article discussed the increasing importance of social media tools on agency web sites. As someone who just finished an agency site (welcome, by the way) I couldn’t agree more. Not just because it allows us to show off what we know and how we think, but because in this on-demand world we [...]
The good side of the recession.
Great things have risen from the ashes of a recession. As painful as it is, necessity seems true to her calling as the mother of invention. Case in point, HP was inauspiciously born in a Palo Alto garage at the end of the Great Depression. Burger King, during the Eisenhower recession, introduced the infamous Whopper. [...]
Measuring results in a down economy
In a declining market, promotional efforts like job loss protection ease the decline, soften the fall, and predispose the consumer to appreciate the brand even if they are not of a mind to buy today.
Makes me start scratching.
I (scritch) love this outdoor work (scritch, scratch). As a dog owner (scritch, scratch, scritch, scratch) I can relate. And as a Frontline user (schhhh, schhhh, schhhh, schhhhhh) I get a great sense of pride for taking action against people, er flea infestation.
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