Are you listening to the right conversations?
In a recent commentary in Marketing Daily, RP3 Principal and Director of Strategic Planning Scott Gold discusses the importance of social media listening, especially for challenger brands looking to gain an edge on their larger, more well funded competitors.
RP3 announces 2 new hires.
A string of new business wins and growth from existing clients has led to new hires in creative and account management at Bethesda-based RP3 Agency. Chris Sheldon joins as Associate Creative Director and Amanda Marinelli as Account Coordinator.
RP3, Long & Foster team with Kogod MBA Students.
RP3 Agency and the Long & Foster Companies are teaming up with American University’s Kogod School of Business on a new graduate level practicum focused on how brands should engage consumers in today’s evolving media landscape.
Advertising for the post-advertising age (Postponed)
RP3 Agency President Beth Johnson and Creative Director Jim Lansbury will be presenting “Advertising for the Post-Advertising Age” to the Marketing Executives Networking Group (MENG) on Thursday, February 18th at University of Phoenix in Downtown DC.
Do Digital Agencies Have It All Wrong?
In a recent Marketing Daily commentary, RP3 Agency’s Chief Marketing Officer John Heenan shares his thoughts on how the next generation of agencies can’t rely on digital alone. To be successful, they must straddle the digital divide by bringing together the best marketing practices of the past with the most promising techniques of today.
Draftix Taps RP3 Agency.
RP3 announces a business win called Draftix, the world’s first web site dedicated to facilitating the sharing of sports season tickets. RP3 will help launch the brand, create awareness, engagement, and grow the subscriber base within the sports marketing industry.
Social or traditional? Why either or?
In a recent column appearing in Capitol Communicator, RP3 Agency’s Chief Marketing Officer John Heenan shares his insights on the need to integrate the best of new and traditional marketing techniques to drive the best possible results.
NRTC plugs into RP3 for brand planning initiative.
The National Rural Telecommunications Cooperative (NRTC) has enlisted the brand planning expertise of RP3 Agency, the D.C.-metro area’s next generation advertising agency, for a brand planning initiative to help define and articulate the NRTC mission in the new realities of today’s marketplace. Using a proven methodology developed for large distributed organizations and diverse stakeholders, RP3 [...]
RP3’s Beth Johnson named to WAWF board.
We’re proud to announce that our very own Beth Johnson has been named to the Board of Directors of the Washington Area Women’s Foundation.
What Agencies Need to do to Thrive in 2010.
MarketingDailyIn a recent commentary in Marketing Daily, RP3 Agency President Beth Johnson gives advice on what agencies need to do to thrive in 2010 and beyond. Among her key insights, focus on creating great content not making ads, invest in analytics, and don’t be afraid to fail.
Recent Comments