Getting results for any client is satisfying. But when the client is in the business of changing lives, getting results takes on a whole new meaning. Which is why we’re so proud to be involved with the Washington Area Women’s Foundation. Their mission of building stronger communities by investing in the power of women and girls couldn’t be more worthwhile. Especially in times like these.

As a woman-owned agency, we were pre-disposed to the cause. And when they asked us to do a video for their annual Leadership Luncheon, we knew they needed more than just a video. Because we knew that in order to truly make an impact we had to do more than just get donations. Or sign-up volunteers. We needed to start a movement. A movement that would galvanize women throughout our area and unleash a new wave of women’s philanthropy. And we believe we’ve done just that with our “Be That Woman” campaign.

The video you see here, which debuted today, is just the first step of that  movement. This simple tale of one woman’s journey from a position of weakness to one of strength not only illustrates the Women’s Foundation’s holistic approach, it shows the importance of paying it forward and helping someone else. And that’s exactly what makes them so effective. They don’t just help women in need. They help all women become more aware, more connected and more involved in creating lasting social change.

We hope that you’ll be inspired to support the movement in whatever way you can. Whether it’s by sharing the video with friends, family and colleagues, by getting involved, or by making a donation. And we invite you to follow the movement at bethatwoman.org in the weeks and months to come, as we expand the campaign by asking everyone to share their personal stories and honor the women who’ve had a positive impact in their lives.

Finally, we’d like to thank everyone who contributed their time and talent to the video, website and luncheon materials. They truly embody the spirit of “Being That Woman.” (Or as our friends at the Foundation like to say, “Guys who get it.”)

Elyse Gibson, Luis Erazo, Mike Hrizuk, Craig Coughlin, Eric Andrade, Jeff Tien, Sarah Essam, Candy Guard and everyone at Sherbet, Jack Heyrman, Rich Issac, Chris Kennedy, Austin Caughlin & Wall Matthews and everyone at Clean Cuts Music, Lee Konen, Alissa Liebert, Stuart Smith & everyone at Cerebral Lounge.