RP3 Agency is led by President Beth Johnson, Consumer Engagement Director Scott Gold and Creative Director Jim Lansbury. The 3 joined forces five years ago to form the management team of Rosenthal Partners.
From the outset, they recognized that the ever-changing media landscape and increasing pressure on marketing departments to justify every dollar required a smarter, faster, more ingenious brand of agency. So they started building one.
Having worked at successful “full-service” agencies in places like NY and LA, we know the value of the client-agency partnership and live that out today. But we also know that the infrastructure and overhead involved often get in the way of doing what’s best for the particular client or situation. No wonder that model is broken.
Meanwhile, the new breed of so-called digital agencies have a passion for whatever’s the latest and greatest online, but don’t necessarily see (or care) how these new tools fit with the old to tell a cohesive brand story. Nor do they bring enough strategic thinking to prevail in today’s marketplace.
The solution? RP3. A hybrid agency, if you will. One with the capabilities and experience of a traditional agency, plus the new media smarts of a digital agency. All in one agile package that makes every marketing dollar work faster and better.
