NRTC plugs into RP3 for brand planning initiative.
The National Rural Telecommunications Cooperative (NRTC) has enlisted the brand planning expertise of RP3 Agency, the D.C.-metro area’s next generation advertising agency, for a brand planning initiative to help define and articulate the NRTC mission in the new realities of today’s marketplace. Using a proven methodology developed for large distributed organizations and diverse stakeholders, RP3 [...]
RP3′s Beth Johnson named to WAWF board.
We’re proud to announce that our very own Beth Johnson has been named to the Board of Directors of the Washington Area Women’s Foundation.
What Agencies Need to do to Thrive in 2010.
MarketingDailyIn a recent commentary in Marketing Daily, RP3 Agency President Beth Johnson gives advice on what agencies need to do to thrive in 2010 and beyond. Among her key insights, focus on creating great content not making ads, invest in analytics, and don’t be afraid to fail.
Beth Johnson on the origins of RP3.
RP3 Agency President Beth Johnson was recently interviewed by the Washington Business Journal. Below are some highlights of that conversation, including how the new agency came to be, why we’re different, and where we think the advertising and marketing industry is headed next.
