Consumers aren’t standing still. Are you?
Long ago in a galaxy far away, our targets would gather in front of the tube, sit attentively and wait for our message. Today, they aren’t waiting, rather multi-tasking online, on the phone, with friends, researching, discussing, and comparing thoughts before proceeding to the check out. Their world is a harried blur of motion from wake-up to wind-down, seven days a week, all while under fire from more than 3,000+ advertising messages a day.
brand planning in the digital age
Last week, I participated in a panel discussion at Adweek DC on brand planning in the digital age. It was a really good chat including two other planners and myself. We touched on a variety of topics including the changing behavior around how consumer’s shop. The moderator did a nice job directing the conversation and [...]
From Tiger Woods 99 to Tiger Woods 365.
I recently came across this Ad Age article about how far video game marketing has come in the last 10 years. In particular, the marketing of Tiger Woods’ game from EA Sports. As someone who worked on the EA Sports brand for 5 years including the first campaign for Tiger Woods ’99 (I wrote the [...]
