Is Social Media a Fad?
Is Social Media a fad or a force to be reckoned with? Here are just a few statistics taken from the Socialnomics social media blog http://tinyurl.com/rbcm2p Not my sources so you decide.
1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
2. Social Media has overtaken porn as the #1 [...]
Selling upscale in a downscale market.
Worst real estate market since the Great Depression–check. Extreme buyer hesitation–check. Growing credit and financing challenges–check. Competition dropping prices up to 45%–check. If ever there was a time to be in the luxury condominium business, 2008 & 2009 wasn’t it. Or was it?
Lionsgate, a luxury residence in Bethesda, MD priced from $800K to almost $2M, [...]
Tweens have $40 billion to spend on your brand.
We are working through the challenges of promoting a brand that has appeal to moms and children, and wrestling with the purchase dynamic to see how best to activate the right behavior. I enjoyed this eye-opening Today Show piece on msnbc about Tween brand power. Martin Lindstrom, Buyology reveals that 50% of Tween brand preferences [...]
Are agencies listening?
Good article in Adage this morning. In short, it talks to marketers emerging from a ’sky is falling’ mentality to a new way of doing business over the second half of the year. It’s another example that the old agency model is broken beyond repair. Marketers are scrutinizing fees more critically and placing greater value [...]
Good things happen to good people.
I was reading a recent AdAge article about an agency that created its own line of designer T-shirts to encourage volunteerism, and it got me thinking about something my parents always used to say when I was a kid: “Good things happen to good people.”
When we started RP3, I knew we had “good people” on [...]
RP3 finds new ways to connect with seniors.
For the past 15 years, members of the RP3 team have been on the forefront of marketing to seniors. SearStone, a community developed to appeal to the next generation of seniors, is the latest success story in a long list of clients who are focused on inspiring, engaging and selling to this audience.
By designing a [...]
They are women. Hear them roar.
I was in a meeting the other day for one of our newest clients, the Washington Area Women’s Foundation. They believe in a holistic approach that targets food security, health care, job training & security, access to child care, and transportation for girls and women in the area. Their premise: If you [...]
RP3 leads new wave of start-up agencies.
According to an article in today’s Wall St. Journal there’s a wave of start-up agencies opening their doors right now despite the uncertainty in the economy and ad industry in general. As one of those brave new agencies, RP3 Agency says it’s about time.
It’s no secret the traditional “full-service” model has been broken for years, [...]
Agency sites talking back.
A recent Adweek article discussed the increasing importance of social media tools on agency web sites. As someone who just finished an agency site (welcome, by the way) I couldn’t agree more. Not just because it allows us to show off what we know and how we think, but because in this on-demand world we [...]
The good side of the recession.
Great things have risen from the ashes of a recession. As painful as it is, necessity seems true to her calling as the mother of invention. Case in point, HP was inauspiciously born in a Palo Alto garage at the end of the Great Depression. Burger King, during the Eisenhower recession, introduced the infamous Whopper. [...]
