Measuring results in a down economy
In a declining market, promotional efforts like job loss protection ease the decline, soften the fall, and predispose the consumer to appreciate the brand even if they are not of a mind to buy today.
Green Marketing Defies Economic Downturn
Are you considering ways to capitalize on green marketing? Ad Age reports that 1,500 new products will be introduced this year with a ‘sustainability’ or ‘environmentally friendly’ claim.
email me to read the whole story.
We understand green – both as the color of this global energy trend and the color of profits associated with a successful [...]
Marcom for a Web 2.0 World
Corporate Marcom departments have perfected their service delivery over the last 50 years based on the traditional model of one-way, broadcasting, impersonal, tell-you-what-we-want-you-to-know advertising. Legions of marcom managers have risen from the ranks to refine and improve products, services, channels, and messages on behalf of the corporate brand to perpetuate this established model.
The world [...]
HD Everyday? Even the players love it.
When MASN told us they were more than doubling the amount of HD broadcasts this season, we were pretty psyched. Which made us wonder… how the players would feel when they heard the news? This idea lived in print, online and digital outdoor boards which were updated daily with tune-in reminders during afternoon drive time.
